Android Developer Story: Hutch improves player engagement with A/B testing on Google Play

Posted by Lily Sheringham, Google Play team

Hutch is a London based mobile studio focusing entirely on racing games, with
more than 10 million players on Google Play. For their latest game, MMX Hill
Climb, they used A/B testing and game analytics to improve the game design and
experience resulting in more than 48 mins daily active usage per user.

Watch Shaun Rutland, CEO, and Robin Scannell, Games Analyst, explain how they
were able to deliver a more engaging user experience in this video.

Learn more
about A/B testing and get the href="http://g.co/play/playbook-androiddevblogposts-evergreen">Playbook for
Developers app to stay up-to-date on new features and learn best practices
that will help you grow a successful business on Google Play.